"The Complete Guide to B2B Email Marketing"Email is at the heart of your online marketing efforts, so it's important to take the time to make sure that every aspect of your strategy is optimized.
The Complete Guide to B2B Email Marketing will walk you through the entire process of creating effective, targeted email campaigns — from planning and designing to sending and optimizing — in six straightforward steps. With this guide you'll learn:
Important information on email deliverability and avoiding spam folders
Design tips for clean, attractive templates
Best practices for writing compelling, personalized messages
How to find your perfect email send time
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