Does the hype and focus placed on social media translate into real business value? A sobering investigation into the facts shatters the sentiment that those who hesitate on offering social customer service are missing out on immense opportunity.
Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts
Wednesday, June 10, 2015
Social Media Reality Check: Are Customer Service Execs Wasting Their Time and Money?
Does the hype and focus placed on social media translate into real business value? A sobering investigation into the facts shatters the sentiment that those who hesitate on offering social customer service are missing out on immense opportunity.
Monday, October 13, 2014
Free eGuide: "The Complete Guide to B2B Email Marketing"
"The Complete Guide to B2B Email Marketing"Email is at the heart of your online marketing efforts, so it's important to take the time to make sure that every aspect of your strategy is optimized.
The Complete Guide to B2B Email Marketing will walk you through the entire process of creating effective, targeted email campaigns — from planning and designing to sending and optimizing — in six straightforward steps. With this guide you'll learn:
Important information on email deliverability and avoiding spam folders
Design tips for clean, attractive templates
Best practices for writing compelling, personalized messages
How to find your perfect email send time
Sunday, October 5, 2014
Free eGuide: "Social Marketing, Redefined"
"Social Marketing, Redefined"The Death of Organic Reach and the New Customer Data Imperative.
As mobile device proliferation has given way to increased cross-device interactions, and the always-on nature of digital has enabled nearly uninterrupted real-time content consumption, marketers face more challenges than ever in creating engaging customer experiences. Not only has competition for customer attention increased, but years of innovation have raised their expectations of what those experiences should look like.
Download Social Marketing, Redefined: The Death of Organic Reach and the New Customer Data Imperative, to learn how you can improve the efficiency and effectiveness of your social marketing strategy.
Tuesday, September 16, 2014
Free The Social Media Pocket Guide
"The Social Media Pocket Guide"Find out how today's best social brands are reaching their goals -- and you can too.
From real-time marketing to pay to play, social TV and more, the Pocket Guide can help your team stay up to date on today's social realities. Includes 15 big media and brand examples.
If you're looking for a general primer or quick tactical reference, The Social Media Pocket Guide is made for you. It's even packed with fresh strategy inspiration from 15 different global brands and media properties.
In engaging, bite-sized nuggets, the Pocket Guide provides a broad overview of social media's evolution — including current themes like pay to play, digital integrations, social TV, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and real-time marketing.
Wherever your social strategies take you, make sure The Social Media Pocket Guide is along for the ride.
Thursday, August 21, 2014
Free eBook: The B2B Social Media Book: Becoming a Marketing Superstar -Sample Chapter
"The B2B Social Media Book: Becoming a Marketing Superstar - Free Sample Chapter"Learn how to generate leads with blogging, LinkedIn, Twitter, Facebook, E-mail, and more.
B2B social media marketing is a new set of marketing tools that integrates with existing marketing strategies to help you work smarter instead of harder. When done well, social media marketing can reduce marketing expense, increase lead volume, and provide a clear and measurable return on investment for your marketing dollars. In this chapter, you’ll learn about the fundamentals of social media lead generation and find out why B2B is better at social media than B2C.
Free eBook: Social Marketing to the Business Customer -Sample Chapter
"Social Marketing to the Business Customer - Free Sample Chapter"This book will help you learn to listen to your B2B market, generate major account leads, and build client relationships.
There are big difference between selling to organizations and selling to individuals. In this excerpt, you’ll explore the following differences:
- B2B Marketing is much more likely to focus on value than experience
- B2B buying decisions are usually made by groups
- Business buying cycles are longer than consumer buying cycles
- Business buying decisions are more likely to be a commitment than consumer buying decisions
- Relationships play a more important role in B2B than in B2C decisions
- Service and support are essential decision factors
- B2B sales have lots of moving parts
- Channel relationships are complicating factors in the marketing equation
Monday, August 18, 2014
Free eGuide: The Social Hunger
"The Social Hunger"Why your Audience Feasts on Social Media.
Your audience craves social media.
How do we know? We went right to the source: your audience. We asked hundreds of people about their attitudes, opinions, and beliefs when it comes to brands integrating social into their marketing campaigns. The results were astounding!
In this report, you will learn:
The principles you can use today to build your social media strategy.
What you can do to increase customer engagement as well as improve amplification and reach.
How social integration increases purchase intent and strengthens consumer preference.
Monday, August 11, 2014
Free eGuide: Social Media Marketing: Solution Evaluation and Selection Guide
"Social Media Marketing: Solution Evaluation and Selection Guide"A practical guide for discovering, evaluating, and buying the social media marketing solution that's right for your organization.
This guide focuses on “Social Media Marketing” (SMM) technology. In contrast to the “defensive” and passive nature of Social Monitoring software, SMM solutions focus on “offensive” marketing capabilities that drive consumer engagement, action, and results.
SMM efforts tend to be focused on the following key goals:
- Increasing exposure/awareness/visibility
- Driving traffic (e.g., to websites)
- Generating leads/driving customer acquisition
- Providing marketplace insight
- Increasing sales conversions
- Building brands
This guide gives you the tools to evaluate solutions and vendors based on your company's goals and priorities. It specifies the capabilities and features required for an effective SMM solution and lays out a process to guide you to selecting the best solution for your specific needs.
Wednesday, August 6, 2014
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix.
With all the hype surrounding social media and consumer–generated content, marketers need clear and simple information to make sense of this new and powerful trend. In this short marketing brief, you'll learn:
- Why social media is here to stay, and what to do about it
- How to monitor market conversations in your own market
- How to prepare and launch social marketing initiatives
- How to integrate social media with traditional marketing programs
- Important opportunities to leverage and pitfalls to avoid
Offered Free by: MotiveLab
Monday, July 21, 2014
Free eGuide: Top 10 Social Media Truths For 2014
"Top 10 Social Media Truths For 2014"10 social media rules that stay true through any trend in online marketing.
For those of us in digital marketing and advertising, we stay on top of social media trends to keep our brand current, but what are the fundamental truths that guide our social media approach? This white paper explores the truths that stay constant through passing and lasting trends. Besides practical insight on how social media serves business development and online marketing, read on for:
Essentials or rules that all businesses should follow in social media
Review of social media trends for 2013
Forecast social media trends for 2014
Gain valuable knowledge on the fundamentals of social media and ensure your brand is relational as well as current.
Free Kit: The Essentials of the Online Marketing in 2014
"The Essentials of the Online Marketing in 2014 - Free Kit"
Download this kit to learn everything you need to know about Online Marketing in 2014.
The Essentials of Online Marketing in 2014, brings together the latest in information, coverage of important developments, and expert commentary to help with your Online Marketing related decisions.
The following kit contents will help you get the most out of your Online Marketing research:
- Can You Buy Back Brand Equity?
- Five Best Practices for Achieving Social Media ROI
- Engage Customers by Delivering Personalized Digital Experiences
- Enterprise Social Collaboration: Driving Customer Experience Excellence through Teamwork
Tuesday, July 8, 2014
The Forrester Wave: Enterprise Social Platforms, Q2 2014 - Report
"The Forrester Wave™: Enterprise Social Platforms, Q2 2014"This report offers Forrester Research's unbiased evaluation of enterprise social platform vendors.
The evaluation includes 13 solutions providers including Jive Software and was based on products generally available as of February 2014. There has been much vendor attrition since the last report—Jive is the only pure-play enterprise social vendor included in the evaluation. Download this report to learn more!
Five Best Practices for Achieving Social Media ROI
Title: Five Best Practices for Achieving Social Media ROI Primary Category: Sales & Marketing
Short Description: What every Social Media marketer needs to know
Long Description:
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.
Friday, July 4, 2014
Free Report: How Social Media Will Transform Brand Management
Title: How Social Media Will Transform Brand ManagementPrimary Category: Sales & Marketing
Long Description: Most people in the enterprise tend to think of social media as a collection of delivery devices: new channels of increasing importance that marketers use to help reach current and prospective customers. In marketing speak, the emphasis is on owned media. This perception of social media should come as no major surprise; it is a natural marketing instinct to improve the reach and portability of our messages, and to latch onto new media that help to efficiently achieve that purpose. But what about the media brands earn on social?
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