Free eGuide: The Definitive Guide to Engaging Email Marketing

"The Definitive Guide to Engaging Email Marketing"

Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of engagement.
With all of the guides out there on email, why read this one? You'll learn:

    How to keep email relevant in a multi-channel world
    5 key ways to make your emails engaging
    How to create conversations and not campaigns
    The latest research and tips on subject lines, mobile optimization, avoiding spam filters, and more
    The new metrics of email marketing
    What capabilities are critical in a modern email marketing service provider

Download The Definitive Guide to Engaging Email Marketing and take your email marketing to the next level.

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Free eGuide: 6 Ways To Get Busy People To Answer Your Emails

"6 Ways To Get Busy People To Answer Your Emails"

By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf.

If you’re sending an email, chances are you’d like a response! It’s just common courtesy, right? Well, sometimes email sinks to the bottom of your colleagues’ to-do list. We’ll share some tips that will greatly increase your success with getting email responses, even from busy people.

This guide includes tips such as:

Ask a questions – preferably about them
Pick an urgent subject line
Keep it short and sweet
Bribe them
Involve a second party
Consistently issue reminders
Offered Free by: Makeuseof.com

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Free eGuide: Emailing In A Spammy World: What You Need to Know to Make Certain Your Email is Delivere

"Emailing In A Spammy World: What You Need to Know to Make Certain Your Email is Delivered"

As a nonprofit organization, it is important that your voice is heard. In the tech savvy world we live in, email is a wonderful way to communicate to your community. Don't let undelivered emails hinder success.
Did you know that approximately 97% of email is unwanted? That's 97% of email that is junk, trash, spam. Read this white paper to explore what spam filters really are, how they work and what you can do to make sure you have the best chance of getting your email delivered to its intended destination.

You will learn:

    How email spam filters work
    Why growing your list organically produces the best outcomes
    Strategies to quickly expand your email list
    How to write content that is non-spammy

Offered Free by: Salsa Labs

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7 Email Marketing Trends You Cannot Ignore - Free eGuide

"7 Email Marketing Trends You Cannot Ignore"

Discover best practices and strategies for improving subscriber engagement.
Email marketing has been through a transition over the last five years, adapting to the arrival of social media and maturing to be a key channel for marketers. While many more organizations are embracing social media marketing, email still remains one of the most effective tools for ecommerce and subscriber engagement.

Read Net Atlantic's White Paper to learn the 7 Email Marketing Trends You Cannot Ignore. This White Paper points out some very important ideas that will help you plan your email marketing strategy to improve subscriber engagement in 2012.

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