Free eGuide: "The Complete Guide to B2B Email Marketing"

"The Complete Guide to B2B Email Marketing"

Email is at the heart of your online marketing efforts, so it's important to take the time to make sure that every aspect of your strategy is optimized.

The Complete Guide to B2B Email Marketing will walk you through the entire process of creating effective, targeted email campaigns — from planning and designing to sending and optimizing — in six straightforward steps. With this guide you'll learn:
Important information on email deliverability and avoiding spam folders
Design tips for clean, attractive templates
Best practices for writing compelling, personalized messages
How to find your perfect email send time

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Free eBook: The B2B Social Media Book: Becoming a Marketing Superstar -Sample Chapter

"The B2B Social Media Book: Becoming a Marketing Superstar - Free Sample Chapter"

Learn how to generate leads with blogging, LinkedIn, Twitter, Facebook, E-mail, and more.

B2B social media marketing is a new set of marketing tools that integrates with existing marketing strategies to help you work smarter instead of harder. When done well, social media marketing can reduce marketing expense, increase lead volume, and provide a clear and measurable return on investment for your marketing dollars. In this chapter, you’ll learn about the fundamentals of social media lead generation and find out why B2B is better at social media than B2C.

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Free eGuide: The B2B Marketer's Field Guide To Customer Engagement

"The B2B Marketer's Field Guide To Customer Engagement"

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

Customer engagement begins the moment a buyer spots a mention of your company on social media or hears about your product from a peer in their industry. While that first interaction with your company is hopefully one of many, customer engagement occurs over the lifetime of your relationship with a buyer.

How are you making the most of every touchpoint with your customers, not just to increase engagement but also to generate customer advocacy?

The B2B Marketer's Field Guide To Customer Engagement contains real-world examples of how customer marketers at fast-growing companies are focusing on customer engagement.

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How B2B Marketers Can Identify And Engage The Most Likely Buyers - Free eGuide

"How B2B Marketers Can Identify And Engage The Most Likely Buyers"

Get the "Marketer's Guide To Prioritizing Leads" and learn how to focus your time, money and effort on the prospects with the highest propensity to buy.

Many B2B marketers are already familiar with the value of lead scoring, but implementing a customized lead scoring system that actually works is an arduous task. One of the main reasons for this is that marketers lack the customer data that are truly relevant to their unique business context and the insights to utilize them.

On the other hand, there is a vast amount of useful data from all over the Web that can augment the customer data you already have in your CRM or marketing automation platform…if you know where to look.

Enter predictive lead scoring…or what we call “customer intelligence”.

With predictive lead scoring, you can change the sales-marketing dynamic from lead to revenue and help both teams focus on finding the next deal in the database haystack.

In this white paper, you’ll learn how predictive lead scoring can help you prioritize your leads so that you can:

    Give white-glove treatment for high priority leads to sales based on the likelihood to buy
    Stop harassing people who are never going to buy – instead spend time closing business
    Help sales have relevant and consultative conversations with prospects by identifying needs and challenges and offering optimal solutions

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