"10 Tips for Accelerating Your Pipeline"It's important for marketers and salespeople alike to start thinking about the health of their sales cycle -- because the longer your sales cycle, the longer it takes to bring in revenue.
This white paper will cover all of the ways that marketing automation can help accelerate your pipeline, including:
How an efficient lead management process can improve sales and marketing alignment, positively impacting the pace of your sales cycle
How you can continue to build relationships throughout the length of your sales cycle with lead nurturing and automated follow-up
How you can diagnose the health of your sales funnel with improved reporting
A look at how you can bring in and retain customers with marketing automation
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