"Lead Generation for Dummies"Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring.
In this chapter of Lead Generation for Dummies, you’ll learn about:
Getting started with lead generation
Understanding the changing landscape of the marketer and buyer
Amplifying your marketing with lead generation
Forming a complete lead generation strategy
Download this free eBook and see how you can start generating leads today.
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