Since its birth nearly 16 years ago, the web analytics industry has grown tremendously into a multi-billion dollar market. It has evolved both technically and perceptively, with new, exciting technologies emerging year after year.With the recent acquisitions and new major players in the space, in this piece learn how the web analytics landscape will change over the next 12 months, what new trends will emerge, and how this will affect both its users and the end customer, the website visitor.
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