Pro-Magazine: Sales Marketing

Showing posts with label Sales Marketing. Show all posts

Friday, October 10, 2014

Free eBook: "Making the Sound Choice: Avoid the Common Pitfalls When Choosing a SaaS Vendor"

"Making the Sound Choice: Avoid the Common Pitfalls When Choosing a SaaS Vendor"

Organizations are frequently turning to SaaS solutions for their CRM needs.

But there are risks when deploying any solution at scale, especially if you select the wrong vendor. Understand how to make the smart choice for your CRM solution in this informative eBook.

Sunday, October 5, 2014

Free eGuide: Multi-Modal Mobility - Ecommerce and All Channel Fulfillment

"Multi-Modal Mobility - Ecommerce and All Channel Fulfillment"

Are You Keeping Up with Your Customers' Fulfillment Needs?
Life is moving a lot faster these days, and nothing represents that more than the ever-evolving area of ecommerce fulfillment. Customers expect their orders to be processed and shipped as quickly as possible, and it can be difficult for organizations to keep up with that demand. Companies need more dynamic, real-time order-to-fulfill capabilities and multi-modal mobile technologies within the modern warehouse in order to meet those expectations. Learn more about these new pressures, and the ways in which organizations are dealing with them, in our new report “Multi-Modal Mobility - Ecommerce and All Channel Fulfillment.”

Monday, August 18, 2014

Free eGuide: 6 Ways To Get Busy People To Answer Your Emails

"6 Ways To Get Busy People To Answer Your Emails"

By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf.

If you’re sending an email, chances are you’d like a response! It’s just common courtesy, right? Well, sometimes email sinks to the bottom of your colleagues’ to-do list. We’ll share some tips that will greatly increase your success with getting email responses, even from busy people.

This guide includes tips such as:

Ask a questions – preferably about them
Pick an urgent subject line
Keep it short and sweet
Bribe them
Involve a second party
Consistently issue reminders
Offered Free by: Makeuseof.com

Free eGuide: The B2B Marketer's Field Guide To Customer Engagement

"The B2B Marketer's Field Guide To Customer Engagement"

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

Customer engagement begins the moment a buyer spots a mention of your company on social media or hears about your product from a peer in their industry. While that first interaction with your company is hopefully one of many, customer engagement occurs over the lifetime of your relationship with a buyer.

How are you making the most of every touchpoint with your customers, not just to increase engagement but also to generate customer advocacy?

The B2B Marketer's Field Guide To Customer Engagement contains real-world examples of how customer marketers at fast-growing companies are focusing on customer engagement.

Sunday, August 17, 2014

Free eGudie: The Top 5 Consumer-Driven Trends in Retail

"The Top 5 Consumer-Driven Trends in Retail"

To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes.
Find out how you can apply these 5 trends to your business.

    Retailers that embrace and facilitate social where customers are discovering, considering, and buying, can increase wallet share.
    Millennials are driving the way retailers think about consumers and create shopping experiences.
    With mobile, consumers have become an always-on opportunity for retailers to tap.
    Retailers with a successful omni-channel strategy will experience less showrooming and achieve greater market share across all channels.
    Big data will allow retailers to change the consumer experience, boost conversions, and improve margins.

Thursday, August 7, 2014

31 Tactics for Building Your Database -Free eBook

"31 Tactics for Building Your Database"

Without new customers, you're forced to rely on increasing revenue solely from existing ones, making it difficult to grow at the levels required to satisfy outside investors and internal stakeholders.

Download this eBook and get 31 list growth strategies and tactics for building your database in today's multichannel world.

Wednesday, August 6, 2014

Free eGuide: Emailing In A Spammy World: What You Need to Know to Make Certain Your Email is Delivere

"Emailing In A Spammy World: What You Need to Know to Make Certain Your Email is Delivered"

As a nonprofit organization, it is important that your voice is heard. In the tech savvy world we live in, email is a wonderful way to communicate to your community. Don't let undelivered emails hinder success.
Did you know that approximately 97% of email is unwanted? That's 97% of email that is junk, trash, spam. Read this white paper to explore what spam filters really are, how they work and what you can do to make sure you have the best chance of getting your email delivered to its intended destination.

You will learn:

    How email spam filters work
    Why growing your list organically produces the best outcomes
    Strategies to quickly expand your email list
    How to write content that is non-spammy

Offered Free by: Salsa Labs

7 Email Marketing Trends You Cannot Ignore - Free eGuide

"7 Email Marketing Trends You Cannot Ignore"

Discover best practices and strategies for improving subscriber engagement.
Email marketing has been through a transition over the last five years, adapting to the arrival of social media and maturing to be a key channel for marketers. While many more organizations are embracing social media marketing, email still remains one of the most effective tools for ecommerce and subscriber engagement.

Read Net Atlantic's White Paper to learn the 7 Email Marketing Trends You Cannot Ignore. This White Paper points out some very important ideas that will help you plan your email marketing strategy to improve subscriber engagement in 2012.

Social Media Marketing: 12 Essential Tips for Success

"Social Media Marketing: 12 Essential Tips for Success"

Learn how to effectively engage customer communities with a new, social marketing mix.
With all the hype surrounding social media and consumer–generated content, marketers need clear and simple information to make sense of this new and powerful trend. In this short marketing brief, you'll learn:

Why social media is here to stay, and what to do about it
How to monitor market conversations in your own market
How to prepare and launch social marketing initiatives
How to integrate social media with traditional marketing programs
Important opportunities to leverage and pitfalls to avoid

Offered Free by: MotiveLab

Free eGuide: 15 Post-Purchase Emails That Build Loyalty and Drive Revenue

"15 Post-Purchase Emails That Build Loyalty and Drive Revenue"

Are you doing enough to drive the repeat sales that turn one-time buyers into loyal customers?

Many businesses are leaving money on the table by neglecting existing customers in favor of increasing new business. Learn about 15 post-purchase emails that will inspire contacts to buy repeatedly and become brand advocates.

Tuesday, August 5, 2014

Free eBook: 5 Steps to Better Sales Performance: How to Coach Your Team

"5 Steps to Better Sales Performance: How to Coach Your Team"

Learn how to make your sales team All-Stars.
How is it possible that in the same environment and under the same conditions, some reps achieve outstanding results while others struggle just to make their quota? In this eBook we reveal the proven methods the best sales managers rely on to close the sales performance gap between average performers and All-Stars.

Download this eBook now to learn more.

Sunday, August 3, 2014

How B2B Marketers Can Identify And Engage The Most Likely Buyers - Free eGuide

"How B2B Marketers Can Identify And Engage The Most Likely Buyers"

Get the "Marketer's Guide To Prioritizing Leads" and learn how to focus your time, money and effort on the prospects with the highest propensity to buy.

Many B2B marketers are already familiar with the value of lead scoring, but implementing a customized lead scoring system that actually works is an arduous task. One of the main reasons for this is that marketers lack the customer data that are truly relevant to their unique business context and the insights to utilize them.

On the other hand, there is a vast amount of useful data from all over the Web that can augment the customer data you already have in your CRM or marketing automation platform…if you know where to look.

Enter predictive lead scoring…or what we call “customer intelligence”.

With predictive lead scoring, you can change the sales-marketing dynamic from lead to revenue and help both teams focus on finding the next deal in the database haystack.

In this white paper, you’ll learn how predictive lead scoring can help you prioritize your leads so that you can:

    Give white-glove treatment for high priority leads to sales based on the likelihood to buy
    Stop harassing people who are never going to buy – instead spend time closing business
    Help sales have relevant and consultative conversations with prospects by identifying needs and challenges and offering optimal solutions

Free eGuide: Modern Survival Guide for Pipeline Generation

"Modern Survival Guide for Pipeline Generation"

A sale is a journey that you undertake with your prospect.
In order to reach your destination, quota attainment, you need to build your pipeline and ensure that you have the tools and skill-sets needed to keep the deals moving at a fast clip. The Modern Survival Guide for Pipeline Generation will outline essential tips to help you make sure that you have the compass, map, fuel, equipment and attitude to know where you're headed and the fastest possible way to get there. After reading this guide, you'll be ready to blaze the trail for a record-breaking pace up the quota mountain.

Free eBook: The Salesforce User's Guide to the Right Metrics for Your Inside Sales Team

"The Salesforce User's Guide to the Right Metrics for Your Inside Sales Team"

Salesforce is a powerful tool, but to get the most out of it you need to understand the fundamental metrics that drive sales performance.
In order to manage their teams successfully and hit their revenue number, sales leaders must carefully measure their individual sales reps’ performances. For many sales managers, this process begins in Salesforce.com, which has become the go-to tool for tracking, measuring and ultimately improving sales rep performance. But like any powerful tool, Salesforce is only as effective as the person using it. If you want to better leverage Salesforce.com and get more from your team, you need to understand the most essential sales metrics.

In this eBook, we will focus on key Salesforce.com sales metrics in three key areas – activities, sales pipeline and sales results – so that you can go beyond scratching the surface of sales management and start digging into the metrics that truly matter.

Offered Free by: InsightSquared

Tuesday, July 29, 2014

Free eBook: A Quick Peek at How Salesforce Does Customer Service

"A Quick Peek at How Salesforce Does Customer Service"

Help is here with Salesforce Service Cloud.

Transform your customer experience and connect with customers in whole new ways. From the contact center to self-service communities, social media and beyond, Service Cloud is changing the game in customer service.

Sunday, July 27, 2014

Free eBook (Excerpt): Lead Generation for Dummies

"Lead Generation for Dummies"

Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring.

In this chapter of Lead Generation for Dummies, you’ll learn about:

    Getting started with lead generation
    Understanding the changing landscape of the marketer and buyer
    Amplifying your marketing with lead generation
    Forming a complete lead generation strategy

Download this free eBook and see how you can start generating leads today.

Thursday, July 24, 2014

99 Questions To Jump Start Your Partner Channel Brain - Free eBook

"99 Questions To Jump Start Your Partner Channel Brain"

Give your team an opportunity to creatively think about how they can help your Channel Partners more effectively.
In 1996, Mihaly Csikszentmihalyi, a psychology professor at the University of Chicago discovered how Nobel laureates and other creative people achieved their breakthroughs--Once they asked themselves the right question, their ideas flowed rapidly. Ten years later, McKinsey & Co. took this finding one step farther, examining how the most successful companies in recent history (startups to F500 firms) had achieved their positions. They found that a number of important innovations sprang from responses to particular questions.

So this book is for creating breakthroughs in Partner Channels. Having the right questions gives your team a decided advantage over your competitors. Register for this FREE eBook and you will receive eBook updates and relevant B2B sales & marketing insights for business leaders, courtesy of Venture Marketing.

Free eGuide: Advanced Tips for Advertising on Facebook

"Advanced Tips for Advertising on Facebook"

Learn best practices from Facebook Ads experts.

While Facebook has proven itself as one of the most effective advertising platforms worldwide, the advanced tools and technology offered can often seem like a lot to take on.

For marketing professionals in mid-size companies this guide includes a list of tips for Advanced Advertising on Facebook that will help you institute best practices in your marketing strategy. These tips come from industry experts, Forbes Top 50 Power Influencers, Community Managers and Digital Strategists.

Monday, July 21, 2014

SEO Management in the Age of Content Marketing: Don't Call it a Comeback

"SEO Management in the Age of Content Marketing: Don't Call it a Comeback"

Content is King in Search, Too.

Like Rodney Dangerfield, Search Engine Optimization (SEO) sometimes gets no respect in the age of content marketing. Along the way it picked up a nasty reputation among CMOs created by a few bad actors practicing “black hat” tactics like link stuffing, link farming, and use of invisible text that made SEO seem like a fixed game rather than a manageable path to competitive success. The growth of content marketing puts search engine marketing in a new light, especially when coupled with ongoing changes to the search algorithms by Google and other search engines. The Analyst Insight, based on data collected in May and December 2013 as part of Aberdeen's Content Marketing & Management study looks at best practices in SEO-oriented content marketing.

Free eGuide: Top 10 Social Media Truths For 2014

"Top 10 Social Media Truths For 2014"

10 social media rules that stay true through any trend in online marketing.

For those of us in digital marketing and advertising, we stay on top of social media trends to keep our brand current, but what are the fundamental truths that guide our social media approach? This white paper explores the truths that stay constant through passing and lasting trends. Besides practical insight on how social media serves business development and online marketing, read on for:
Essentials or rules that all businesses should follow in social media
Review of social media trends for 2013
Forecast social media trends for 2014
Gain valuable knowledge on the fundamentals of social media and ensure your brand is relational as well as current.

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