Free eGuide: "10 Ways to Improve Your Content Marketing Today"

Learn rules to achieve loyal fans by producing great content.

Great content shows that you understand the customer and their problems and that you want and are able to help them. Freely give away advice and information. If you can address the issues your prospects care most about with a solution or perspective in which your company has real expertise, customers tend to respond positively, becoming loyal supporters, even evangelists.

Find out how to:

• Focus your content on the target customer
• Gain the most possible exposure for your content
• Make your content impactful

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Contact Centers vs. Call Centers - Free Infographic

Too often, "call center" is used interchangeably with "contact center". The false belief that the two types of systems are the same is shattered in our newest infographic. We make it easy for you to compare the 10 most potent differences between the two systems, including:

• Management
• Efficiency
• Process

And much more!
Let us help you compare the two systems and in doing so, discover which system could make the biggest difference with your business. Download our infographic today!

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Free eGuide:"Forrester's Market Overview: Employee and Customer Authentication Solutions"

"Forrester's Market Overview: Employee and Customer Authentication Solutions"

Dive into the trends of the frothy authentication market.

Discover usability, deployability, and security characteristics of dozens of traditional and emerging authentication-related solutions and assesses their suitability for different populations, authentication stages, and user interaction channels.

Download your copy to learn the following key insights:
An assessment of Jumio's Netverify solution as the sole “3rd generation” solution suitable for enrollment and verification.
An assessment of authentication-related solutions based on their usability, deployability, and security characteristics.
A look into User Onboarding Solutions suitable for enrollment and verification needs.
See how three generations of vendor solutions tackle critical challenges.

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Free eGuide: "Using an E-signature Solution to Save Time and Money"

"Using an E-signature Solution to Save Time and Money"

Learn why your Sales, Finance and Human Resources departments should adopt an e-signature solution.

Enterprises in a broad range of industries are considering e-signature solutions for their ability to save time and money, increase efficiency, and enable employees to focus on more strategic activities. This white paper covers:

• Why consider an e-signature solution
• Benefits from an e-signature solution
• Capabilities to seek in an e-signature solution

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Free eBook: Why True Personalization Is Critical To Your Business

"Why True Personalization Is Critical To Your Business"

True personalization is more than just customizing a promotional email or newsletter with each customer's first name; it's about creating unique experiences for each and every customer.

In today's relentlessly competitive marketplaces, knowing what your customers want and promoting your products in the right way, with the right context and at the right time has never been more important as consumers continue to find experiences with brands frustratingly inconsistent when interacting across different channels.

Download the eBook to find out why true personalization matters and how:

• True personalization makes you more money
• Your customers expect truly personalized experiences
• Your competitors are already doing personalization
• Not personalizing is a risk for your business

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Free eGuide: "It's OK To Be Selfish" - How To Enable Sales Reps To Succeed

"It's OK To Be Selfish"

How To Enable Sales Reps To Succeed

Learn how sales reps can get what they need from each department to be successful.  Sales “enablement” means 1000 different things to 1000 different people but at the end of the day there’s only one goal – to ensure sales can sell.  That’s why it’s ok for sales reps to be a little selfish – they reply on other people and departments to get their deals done.  The tools, systems, people, and processes that are put in place need to work together in order to support sales reps.  Reps need to be enabled from day one to start selling.

This presentation covers how to transform your sales performance by ensuring sales reps:

Are properly on boarded and quickly productive.

Sell value over price.

Get what they need from other departments.

Are properly motivated throughout the sales cycle.

Are equipped with an integrated revenue enablement system (we’ll give you the blueprint!)

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Five Best Practices for Achieving Social Media ROI

Title: Five Best Practices for Achieving Social Media ROI

Primary Category: Sales & Marketing

Short Description: What every Social Media marketer needs to know

Long Description:
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.

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Free Report: 2014 Email Marketing Metrics Benchmark Study

Title: 2014 Email Marketing Metrics Benchmark Study Primary

Category: Sales & Marketing

Short Description: Determining where your email program outperforms your peers and where you need to improve can be challenging without access to industry data.

Long Description: This exclusive report contains email open, click-through and list churn statistics across nearly 3,000 brands to help you assess your performance on the benchmarks most important to you.

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Free eBook: The Definitive Guide to Pipeline Management

Title: The Definitive Guide to Pipeline Management

Primary Category: Sales & Marketing

Short Description: Learn how to analyze your pipeline to improve forecasting, better understand why deals are won (or lost), and quickly identify bottlenecks or leakages in your sales process.



Long Description: This eBook is broken into 3 sections.

• The first chapter focuses on the 10 best practices every Sales VP should follow to maintain Pipeline integrity and improve their sales process. How are Pipeline management and forecasting related? Which opportunities should your reps focus on? Why must you pay attention to your Pipeline History?
• The second chapter focuses on the specific keys to a healthy Pipeline that will set you up to crush your goals. How should you use conversion rates? Why it’s important to analyze both Won and Lost deals? What does your sales cycle tell you about your Pipeline?
• Finally, the third chapter helps you hold the perfect Pipeline meeting. How often should you meet with your reps? Which opportunities should you drill into? How can you incorporate coaching?

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Free eBook: The Three Best Times to Cold Call

"The Three Best Times to Cold Call" Find out which days and times of the week get the best results. In this eBook, you will learn: What to say in those first 5 seconds to hook the prospect. How to use a company's competitors to get them to take your calls. Ways you can use data to make the most informed, relevant, and timely calls

.

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Free Report: Predictions 2014: Mobile Trends for Marketers

Title: Predictions 2014: Mobile Trends for Marketers
Primary Category: Sales & Marketing
Short Description: Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know it--and the strategies you need to gain a competitive edge.
Long Description: In this report you'll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle. Also uncover crucial mobile insights for the coming year and learn how to: Use mobile analytics to meet customer needs in real time Make a business case for mobile marketing Improve customer and employee processes with mobile strategies

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Free Report: How Social Media Will Transform Brand Management

Title: How Social Media Will Transform Brand Management

Primary Category: Sales & Marketing

Long Description: Most people in the enterprise tend to think of social media as a collection of delivery devices: new channels of increasing importance that marketers use to help reach current and prospective customers. In marketing speak, the emphasis is on owned media. This perception of social media should come as no major surprise; it is a natural marketing instinct to improve the reach and portability of our messages, and to latch onto new media that help to efficiently achieve that purpose. But what about the media brands earn on social?

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Free eBook: 7 Tips to Accelerate Sales Performance

Title: 7 Tips to Accelerate Sales Performance
Primary Category: Sales & Marketing
Short Description: Learn best practices sales managers can use to be successful.
Long Description: Picking up the phone is not only one of the best ways to connect with customers, it's one of the best prospecting tools you can have in your arsenal. It's the way to take the lead, and succeed. Download this eBook to learn: Best practices to prepare for a call How to efficiently organize your sales team Tips on how to make a connection every time A list of external resources for further study

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Free Guide: The Modern Marketer's Guide to Getting the Most Out of Video

This guide is brought to you by Vidyard & Oracle Marketing Cloud.
You might be using video to tell better brand stories, but are you especially strategic? Are you tracking performance with meaningful metrics? Are you following up with engaged viewers at the perfect moment? If not, relax. Vidyard has you covered.

In this practical guide they walk you through:

• What it means to narrowcast (and why you'll want to do this)
• The six steps to purposeful, measurable video marketing
• Ways to use video throughout the funnel
• Connecting video data to your MAP to identify & nurture your hottest opportunities, and

The metrics you need to track as a successful video marketer
So go on, grab your guide now!

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