Free eBook: "Predictive Analytics: Revolutionizing Business Decision Making"

This TDWI eBook explores predictive analytics from several perspectives. First, it offers Q&A on the value, use and requirements of predictive analytics. Then, it explores three safeguards to help you avoid model-building problems. Finally, it demonstrates why business analysts, marketing data scientists, and other domain experts can look forward to predictive analytics becoming a highly interactive, data-visualization-powered user experience.

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Free eBook: "Why Modern B2B Marketers Need Predictive Marketing"

Not so long ago, predictive modeling was a luxury item: a sophisticated tool used by big companies to squeeze another five or ten percent improvement from selected marketing programs. Today, it is rapidly becoming something that every company needs to survive.

The change is being driven by the speed of business. Shifts that formerly took weeks, months, or years can now occur in days, hours, or minutes as news flashes through online channels and social networks and customers change their behaviors in response. New products, new competitors, new messages, new applications, new problems, and new media can appear overnight. Hints about them are all buried in the “big data” of social media, Web behaviors, customer transactions, and product use, but can only be uncovered through techniques that work with big data volumes at big data velocity.

In this eBook, marketing technology expert David Raab from Raab Associates discusses why the time for predictive marketing is now and then explores practical applications of predictive marketing for B2B.

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Free eGuide: 10 Really Good Reasons To Use Predictive Analytics

"10 Really Good Reasons To Use Predictive Analytics"

Here are 10 really good reasons predictive analytics can help your business.

Predictive analytics is a powerful tool that helps organizations solve key challenges by using business knowledge to drive efficiencies and strengthen their competitive advantage. Read this best practices paper and you'll discover ten ways predictive analytics will make it easier for your organization to:
Gain a more complete view of your business

• Find hidden value in your data
• Build stronger customer relationships
• Reduce your exposure to risk and fraud
• And much, much more...

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Free eGuide: Predictive Analytics: Improving Performance by Making the Future More Visible

"Predictive Analytics: Improving Performance by Making the Future More Visible"

Research finds growth of predictive analytics provides competitive advantage and increased profitability.

Predictive analytics have become increasingly important as companies wish to harness the historical analysis with forward looking analytics to forecast the future and provide a range of potential courses of action.
Offered Free by: SAP

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Free eBook: Predictive Analytics for Dummies

"Predictive Analytics for Dummies"

Read this ebook and learn more about predictive analytics, navigating the predictive analytics process, and how to implement it into your business so that you can make business decisions, faster.

Predictive Analytics for Dummies helps data analysts and decision makers with the uncertainty of:

How can predictive analytics help within my organization?
What are the steps in implementing predictive analytics into my business processes?
Do I need to expand resources and expertise to take advantage of predictive analytics?
Download this free eBook now and see how you can start using Predictive Analytics today to drive business decisions!

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