Free eGuide: Getting Started with Lean Software Development

"Getting Started with Lean Software Development"

This reference card will get you started with Lean Software Development. You’ll get information from industry experts including the seven principles of Lean Software Development.

Lean Software Development is an outgrowth of the larger Lean movement that includes areas such as manufacturing, supply chain management, product development, and back-office operations. Its goal is the same: deliver value to the customer more quickly by eliminating waste and improving quality. Though software development differs from the manufacturing context in which Lean was born, it draws on many of the same principles.

Refcardz are FREE cheat sheets made just for developers. It’s the easy way to stay on top of the newest technologies!

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Free eGuide: Best Practices for a Lead Management Strategy

"Best Practices for a Lead Management Strategy"

Six steps to figuring out the best process for your organization.

New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.

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Free Guide: Social Media for Lead Generation

"Social Media for Lead Generation"

Nine part course designed to help marketers generate leads via social media

Over the last several years, social media has emerged as an effective tool for generating leads. Two-thirds of online adults use social networking, and almost half use it daily. Your prospective customers are using it to discover new offerings and educate themselves through the buying journey. This makes social media a vital channel to engage with your target audience across, with the end result being greater amplification of your message and more qualified leads generated. This whitepaper shows you how to use social media to support your lead generation efforts, and serves as a blueprint for marketers who want to know the specific steps required to create lead gen campaigns that are promoted via social media.

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Free Guide:10 Tips for Accelerating Your Pipeline

"10 Tips for Accelerating Your Pipeline"

It's important for marketers and salespeople alike to start thinking about the health of their sales cycle -- because the longer your sales cycle, the longer it takes to bring in revenue.

This white paper will cover all of the ways that marketing automation can help accelerate your pipeline, including:
How an efficient lead management process can improve sales and marketing alignment, positively impacting the pace of your sales cycle
How you can continue to build relationships throughout the length of your sales cycle with lead nurturing and automated follow-up
How you can diagnose the health of your sales funnel with improved reporting
A look at how you can bring in and retain customers with marketing automation

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Free Guide: The Complete Guide to Lead Nurturing

"The Complete Guide to Lead Nurturing"

Learn the benefits of lead nurturing.

Lead nurturing, also called drip marketing, is one of the most powerful and sought-after features of a marketing automation system. With the ability to drive revenue from a database of leads that you've already built — with minimal investment on the part of sales and marketing — lead nurturing has the potential to transform the way you do business.

This Guide includes:
An explanation of the benefits of lead nurturing
A look at how lead nurturing works, including triggered messaging and lead assignment
A quick walk-through of 10 must-try nurturing campaigns
Helpful checklists, worksheets, and tip sheets to make sure you're always on track
Download this Guide to learn more!

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Free eGuide: Best Practices For Setting Up a Lead Nurturing Program

"Best Practices For Setting Up a Lead Nurturing Program"

There’s no time like the present to stop losing valuable prospects and start grooming them into qualified leads

Easily 50 percent of the leads that your marketing team unearths are not yet sales-ready—but rather than dumping that half of those prospects in the rubbish bin, nurture them to increase your haul of sales-qualified leads. Building trust and fostering relationships with qualified prospects, regardless of their stage in the buyer’s journey, is a key element to surfacing quality leads that can be nurtured through the funnel. But creating a successful lead nurturing program can be overwhelming.

Matt Heinz, President of Heinz Marketing, sums it up: “A survey earlier this year indicated that a mere 10 percent of companies were actively using lead-nurture strategies as part of their demand generation and pipeline management marketing. Even for those, implementing a more complex closed-loop system may feel intimidating and out of reach.” In this report, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.

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Free eGuide: Best Practices for a Lead Management Strategy

"Best Practices for a Lead Management Strategy"

Six steps to figuring out the best process for your organization

New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.

Continue Reading